About — Stanford d.school (2024)

About us

The d.school helps people develop their creative abilities. It’s a place, a community, and a mindset.

About — Stanford d.school (1)

Our Point of View

We believe everyone has the capacity to be creative.

Putting design to work

We build on methods from across the field of design to create learning experiences that help people unlock their creative potential and apply it to the world.

Design can be applied to all kinds of problems. But, just like humans, problems are often messy and complex—and need to be tackled with some serious creative thinking. That’s where our approach comes in. Adding the d.school's tools and methods to a person's skill set often results in a striking transformation. Newfound creative confidence changes how people think about themselves and their ability to have impact in the world.

About — Stanford d.school (2)

Unleashing Creativity

Here’s what that looks like at the d.school

Our way of working

Radical collaboration.To inspire creative thinking, we bring together students, faculty, and practitioners from all disciplines, perspectives, and backgrounds—when we say radical, we mean it! Different points of view are key in pushing students to advance their own design practice. Our methods become a shared language for groups to navigate the ups and downs of messy challenges.


Real-world projects.Students want to make real impact in the world. We think they can start immediately. Our classes challenge them to tackle problems that are happening right now, not the ones from a textbook page. We work with partners from non-profit, corporate, and government organizations to develop projects that address real-world challenges.


Unbounded problems.Like in life, there is no single right answer in a d.school class. The problems are complex and ambiguous. The solutions are uncertain and unclear. We give students ample opportunities to experiment, take creative risks, and fail. It's great preparation for real-world problem solving—because it is real-world problem solving.


100% opt-in culture.The people who are here want to be here. No student or faculty member at Stanford is required to participate.

Use our tools Explore Our Resources

About — Stanford d.school (3)

We believe

We aim to actively
confront and challenge the mindset that design can only be used by a privileged few.

The d.school's mission is to help people unlock their creative abilities and apply them to the world. It reflects our foundational belief that design should be accessible to all, and that everyone is creative.

We believe design can help create the world we wish for. Design can activate us as creators and change the way we see ourselves and others. Design is filled with optimism, hope, and the joy that comes from making things change by making things real. We believe that diversity leads to better design, and opens up a greater range of creative possibilities.

The nature of design affords people the opportunity and privilege to shape the world that they-and others-inhabit. This is power. In a just world, that power is shared, prioritizing the voices and ideas of people most impacted by the intended and unintended effects of new designs. We aim to actively confront and challenge the mindset that design can only be used by a privileged few.

Given our ideals, we have work to do.

Find out more

About us

8 core abilities

This is the ability to recognize and persist in the discomfort of not knowing, and develop tactics to overcome ambiguity when needed.

Design is loaded with uncertainty. As a result, it involves being present in the moment, re-framing problems, and finding patterns in information. Ambiguity can arise in many places –within a project, a process, or within oneself. It’s important to put students in ambiguous situations and give them tactics to emerge from them.

This means empathizing with and embracing diverse viewpoints , testing new ideas with others, and observing and learning from unfamiliar contexts.

Throughout a design project, it’s important to recognize and take the opportunity to learn from others–both end users and other stakeholders and team members. There is a sensitivity to others that develops with this ability.

This is the ability to make sense of information and find insight and opportunity within.

Data comes from multiple places and has many different forms, both qualitative and quantitative. This ability requires skills in developing frameworks, maps, and abductive thinking. Synthesis is hard for new students. It takes time and is interdependent with navigating ambiguity.

This ability is about being able to quickly generate ideas – whether written, drawn, or built.

In order to rapidly experiment, you must be able to relax your mind and reach a mode of acceptance. This will eliminate the natural tendency to block ideas that seem off or unfeasible. Then, let your doing lead your thinking – and lead with your hands. This ability pairs naturally with Learn From Others. In many instances, you are experimenting by both generating a flood of new concepts at low resolution (brainstorming) and testing some of those concepts with potential users.

This ability involves understanding stakeholders and purpose in order to define the product or service’s features.

Everything is connected. When students are building out a new concept –whether a product, service, or experience – they need to be able to nest the concept within the larger ecosystem that relates to it. We have Ray and Charles Eames to thank for helping us set the scene for this ability. It involves abstraction to define meaning, goals, and principles, as well as precision to define details and features.

This ability is about thoughtful construction: showing work at the most appropriate level of resolution for the audience and feedback desired.

There are many sub-disciplines of design, each with their own set of tools and techniques. This ability requires a sensitivity to the tools needed to create meaningful work in your domain. UX designers have a specific set of tools to create human-centered digital interfaces. Architects have an arsenal of particular techniques to bring new structures into the world. Every discipline – immunology, macroeconomics, K12 education, whatever it may be – has its own building methods, and in every case, the details matter.

This is the ability to form, capture, and relate stories, ideas, concepts, reflections, and learnings to the appropriate audiences.

Communication happens in a variety of contexts. It may include reflecting on your performance to a project team or crafting a video to show your product to a potential investor. As we practice experiential learning at the d.school, communication and storytelling are paramount.

This meta ability is about recognizing a project as a design problem and then deciding on the people, tools, techniques, and processes needed to tackle it.

This ability develops with practice. We see it emerge in our more experienced students. It requires using intuition, adapting old tools to new contexts, and developing original techniques to meet the challenge at hand.

About — Stanford d.school (4)

Our work in the world

The d.school’s impact can be seen in a variety of ways: within students themselves, on the Stanford campus, in the education system, and in the world at large.

Examples of change Read More

A band of creative individuals makes this place possible.

About us

About — Stanford d.school (5)

Looking for someone?

Our team members are featured in various places throughout the site.Here's how to find us.

Program Teams- Find us by program.
Teaching Teams- See the classeswe're currently offering.
Faculty- Professors from across campus collaborate here.
Home Team - We're the folks who keep the hearth fire lit. Find us below.

For a full list, see our directory.

Thomas Both

Director, Designing for Social Systems

Director, Designing for Social Systems

“I design pedagogy and experiences to empower practitioners with new creative abilities // I like to go on a journey to figure out how to create something unexpected”

Full Bio

Bruce Boyd

Director of Technology

Director of Technology

“Bring Zen to Tech // Community-builder, life-sharer, friend”

Charlotte Burgess-Auburn

Director of Community

Director of Community

“Purveyor of masking tape & love // Artist, educator, extroverted introvert”

Leticia Britos Cavagnaro

Co-director, University Innovation Fellows Program & Adjunct Professor

Co-director, University Innovation Fellows Program & Adjunct Professor

“Hack higher education through students and faculty // Collector and connector of dots”

Carissa Carter

Academic Director

Academic Director

“Redesign design education // Cartographer, geologist, awkwardness enthusiast”

Susie Chang

Program Manager, Designing for Social Systems & K12 Lab Network

Program Manager, Designing for Social Systems & K12 Lab Network

“Experience design, program development, event and financial management // Perform true stories, walk labyrinths, dream of treehouses”

Milan Drake

Community + Curriculum Design Lead, Teaching and Learning

Community + Curriculum Design Lead, Teaching and Learning

“Provide food for thought to the growing minds and community within & outside of the d.school //A connoisseur of both music and metaphors”

Scott Doorley

Creative Director

Creative Director

“Make ideas tangible // Heroes: Corita Kent, Hedy Lamarr, Nina Simone”

Humera Fasihuddin

Co-Director, University Innovation Fellows Program

Co-Director, University Innovation Fellows Program

“Maker of movements who thinks big, but starts small // Lives on a farm in MA”

Justin Ferrell

Outreach & Partnerships

Outreach & Partnerships

“Collaborate with others to affect who we reach and how we connect // All about human-centered media, organization design, and teaching”

Stacey Gray

Chief of Staff

Chief of Staff

“Supports the d.team — coffee & humor included // Talk to me about sharks”

Sarah Stein Greenberg

Executive Director

Executive Director

“Shape the d.school’s impact in the world // Lover of design synthesis & marine invertebrates”

Seamus Yu Harte

Experience and Curriculum Designer, Teaching + Learning

Experience and Curriculum Designer, Teaching + Learning

Full bio

David Kelley

Faculty Director

Founder & Faculty Director

“Unlock creative confidence for innovators, everywhere // Classic cars & cool sneakers”

Perry Klebahn

Director, Executive Education

Director, Executive Education

“Architect rigorous learning experiences for current and aspiring leaders. // From startups to corporations, I’ve been there, done it and still believe the best lies ahead.”

Full Bio

Lupe Makasyuk

Program Manager, University Innovation Fellows program

Program Manager, University Innovation Fellows Program

“Expertly tailor the UIF program’s events and experiences to inspire and delight the students and faculty in our community// Passionate about student services, volunteer work and community involvement.”

Laura McBain

K12 Lab Director of Community and Implementation

K12 Lab Director of Community and Implementation

“Unleash educators to change the world//Designer of experiences, systems-thinker and social justice advocate”

Ariam Mogos

Emerging Tech Lead

Emerging Tech Lead

“Design learning experiences with emerging technologies // Computational tinkerer, intercultural learning junkie, passionate about play”

Louie Montoya

Designer in Residence, K12 Lab Network

Designer in Residence, K12 Lab Network

“Tear down walls, and use the rubble to build a more equitable education system.
// Artist, cook, and escape room connoisseur ”

Full bio

Laurie Moore

Communications Director, University Innovation Fellows Program

Communications Director, University Innovation Fellows Program

“Storyteller and distributor // Listener, weird face maker, road-tripper, ordinary rock collector”

Full bio
Twitter

Ariel Raz

Head of Learning Collaborations, K12 Lab Network

Head of Learning Collaborations, K12 Lab Network

“Spark Classroom Creativity // Listener, learner, hummus enthusiast”

Bernie Roth

Academic Director

Founding Faculty & Academic Director

“Keep the train on the track // Friendship, collegiality, clean-up”

Nadia Roumani

Senior Designer, Designing for Social Systems

Senior Designer, Designing for Social Systems

“Coach leaders, who are dedicated to improving the lives of others, to be more creative, strategic and impactful // Community builder, strategic idealist, lover of dusk & dawn”

Full Bio

Kelly Schmutte

Curriculum Designer + Special Projects Lead

Curriculum Designer + Special Projects Lead

“Make ideas visual and craft beautiful tools for learners // Watercolor artist, dancer for life, bright colors fanatic”

Kathryn Velcich

Head of Learning Experience Design, Executive Education

Head of Learning Experience Design, Executive Education

“Help people break through doubt and uncertainty to see their work life in a new way. // I’m a Nebraskan and life-long learner who loves rapid prototyping and getting to know new people.”

Full Bio

sam seidel

K12 Lab Director of Strategy + Research

K12 Lab Director of Strategy + Research

“Link, think, and ink at the brinks of education, race, culture, and design”

Lisa Kay Solomon

Designer in Residence, Futures

Designer in Residence, Futures

“Focus on futures + design to ignite agency & possibility //Lifelong commitment to learning, and sharing light and laughter with others”

Biography

Amanda Tiet

Community Coordinator

Community Coordinator

Megan Stariha

Program Manager, Teaching & Learning

Program Manager, Teaching & Learning

Renée Chao

Student Experience Lead

Student Experience Lead

Debbe Stern

Public Relations

Public Relations

“Share our best stories and illuminate the true power of design // Media junkie, traveler, lover of family
”

Email

Manasa Yeturu

Learning Experience Design Lead for Extreme & Design Lecturer

Learning Experience Design Lead & Design Lecturer

“Manasa Yeturu is the curriculum lead & design lecturer for d.School’s renowned multi-disciplinary program Design For Extreme Affordability. Manasa has 15+ years of experience working the intersection of social impact + design, from being part of Teach for India’s startup team to leading government initiatives at GOOD Media she is no stranger to working on complex problems with the ethos of equity & collective care at the center of her design work. While by day she is a design practitioner and educator, but night she is a “Deep-sea Diver. Dancer. Dilettante of spoken word”. ”

Design for Extreme Affordability

Catherine Randle

HBCU Cohort Manager

HBCU Cohort Manager

Meenu Singh

UIF Lead Experience Design & Academic Program Lecturer

UIF Lead Experience Design & Academic Program Lecturer

Jamie Tongol

Academic Collective Coordinator

Academic Collective Coordinator

Colton Brasel

Student Services

Student Services

About — Stanford d.school (42)

10 key ingredients

People often ask us how to start a “d.school.” The real answer is, there’s no foolproof recipe. Every context has its own contours. Every culture has its own quirks. What we can share is how the Stanford d.school came to be.

Curious how the d.school began? Learn More

Questions? Visit our FAQs or get in touch.

Questions?

See our FAQs

Contact Us

Get in Touch

About us

About — Stanford d.school (2024)

FAQs

What are the 5 steps of Stanford D School? ›

The five stages of design thinking, according to the d.school, are:
  • Empathize: research your users' needs.
  • Define: state your users' needs and problems.
  • Ideate: challenge assumptions and create ideas.
  • Prototype: start to create solutions.
  • Test: try your solutions out.
Mar 1, 2024

What is the Stanford University D school model? ›

The five stages of Design Thinking, according to d. school, are as follows: Empathise, Define, Ideate, Prototype, and Test.

What methodology did Stanford D school propose? ›

Design thinking is a methodology for creative problem solving. You can use it to inform your own teaching practice, or you can teach it to your students as a framework for real-world projects.

What is the Stanford D process? ›

The Stanford Design Thinking Process has 5 steps: Empathize, Define, Ideate, Prototype & Test.

What is the rule of 75 in Stanford? ›

If hired before 1/1/1992: You must be at least age 55 at retirement + 10 years benefits-eligible service or you may qualify by meeting the “Rule of 75” (below). If hired after 1/1/1992: You must meet the “Rule of 75” which means that your age + years of benefits-eligible service must equal at least 75.

What is the hardest program at Stanford? ›

From the perspective of most number of requirements, chemical engineering is the toughest. Stanford requires undergraduates to complete a minimum of 180 units before graduating; the chemical engineering major locks in 135 of those units before even accounting for general education requirements.

Did Elon Musk study at Stanford? ›

Is Stanford D School part of Stanford? ›

The Hasso Plattner Institute of Design at Stanford University (commonly known as d. school) is a design thinking institute based at Stanford University.

Is Elon Musk from Stanford University? ›

Musk later transferred to the University of Pennsylvania and received bachelor's degrees in economics and physics. He moved to California in 1995 to attend Stanford University, but dropped out after two days and, with his brother Kimbal, co-founded online city guide software company Zip2.

What are the 5 stages of design thinking? ›

The short form of the design thinking process can be articulated in five steps or phases: empathize, define, ideate, prototype and test. Let's briefly explore each of these phases in relation to a practical design process.

What is unique about Stanford curriculum? ›

Program Structure

Stanford runs on a quarter system. Each quarter is ten weeks long and students typically enroll for three of them: Autumn, Winter, and Spring. Because the class lengths are shorter, students at Stanford can take many more classes than they would in a semester-based system.

What is unique about Stanford education? ›

Superior Academics

The university has really been ranked among the top 10 for undergraduate instruction. Even better is Stanford's remarkable 1:1.8 student to professor ratio. This guarantees that there will be opportunities for significant interactions and mentorships to develop between students and professors.

What is the D school design process? ›

The Five Stages of Design Thinking. Stanford University's Hasso Plattner Institute of Design, commonly known as the d.school, is renowned for its pioneering approach to design thinking. Their design process has five phases: Empathize, Define, Ideate, Prototype, and Test.

What does Stanford prioritize? ›

ACADEMIC EXCELLENCE

Academic excellence serves as a cornerstone of Stanford University's admissions criteria. As one of the world's leading educational institutions, Stanford seeks students who have demonstrated exceptional intellectual abilities and a genuine passion for learning.

What are the standards to get into Stanford? ›

With a GPA of 3.95, Stanford requires you to be at the top of your class. You'll need nearly straight A's in all your classes to compete with other applicants. Furthermore, you should be taking hard classes - AP or IB courses - to show that college-level academics is a breeze.

What is the human-centered design process? ›

Human-centered design (HCD) is a methodology that places the user at the heart of the design process. It seeks to deeply understand users' needs, behaviors and experiences to create effective solutions catering to their unique challenges and desires.

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